When you hear "Don't leave home without it" - you think American Express.
When you see "The Golden Arches" - you think McDonalds.
Defining your business and building your brand are vital to your marketing communication with your audience. What makes your Business Distinctive? Is there a name, word, symbol, design, or phrase that identifies you and your company and sets you apart from your competition?
A good brand will:
- Deliver your message clearly
- Will be consistent
- Be authentic - Suggesting something about the product or service
- Confirm your credibility
- Connect you to your target market
So go ahead - "Just Do It" - Now your thinking Nike - see what I mean!
"Your brand itself is the personality of your company, the soul, the DNA... the unique combination of people and products and services that separates and differentiates you from everyone else on the planet. "
"And... I believe the opportunity to be one of those great brands is available to any business owner on the planet."
Author of Get Noticed Be Remembered www.kristagreen.com
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